Marissa Cookson

Marketing Technology Specialist

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Year: 2023

How to Track Subdomains in One Sitemap

6 March 202325 April 2023 MarissaPersonalization

The Personalization tracking cookie can be shared across subdomains by setting the cookieDomain parameter to the main host domain. Here is an example for a…

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How to Segment Returning Users in a Multisite Dataset

20 February 202325 April 2023 MarissaPersonalization

Business Challenge A retail company tracks website interactions for separate brands and domains within one dataset. How can we create a segment for returning users…

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How to Create a Delayed Pop Up Web Template

10 February 202322 April 2023 MarissaPersonalization

MCP’s global exit intent pop up template fires when a user indicates they are about to leave a desktop website. To change this pop up…

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How to Personalise Server-Side Promotions – Part 2

25 January 202323 April 2023 MarissaPersonalization

Business Challenge Our image assets for promotions have dollar values in them. We use an existing dynamic asset solution that can update text on an…

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