When migrating to SFMC it’s critical that your new sending IP address is appropriately “warmed” to send typical volumes to customers. If you have SAP,…
Category: Engagement
How to Add Custom Email Link Parameters
Marketing Cloud can add parameters to email links automatically via Web Analytics Connector in Setup. To pass the email name as the utm_campaign value use:…
Transactional API Sends and Auto-Suppressions
The Marketing Cloud API documentation says that the Transactional Messaging API does not support suppression lists or exclusion scripts. However, the Transactional Messaging API does…
Date-based Filters in Journey Builder
In Journey Builder you can add a decision split to check for today’s date and use the Update Contact activity to set a field value…