Marissa Cookson

Marketing Technology Specialist

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Category: Personalization

Marketing Influence on Revenue in Personalization

1 May 202329 April 2023 MarissaPersonalization

Notes on marketing attribution following the launch of an Einstein Recipe-driven cart recommendations campaign.

Key Takeaways from a Shopify Sitemap

21 April 202325 April 2023 MarissaPersonalization

In March I completed development of two sitemaps for a retail company involving four domains and two Shopify stores in one dataset. Here are my…

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How to Track Subdomains in One Sitemap

6 March 202325 April 2023 MarissaPersonalization

The Personalization tracking cookie can be shared across subdomains by setting the cookieDomain parameter to the main host domain. Here is an example for a…

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How to Segment Returning Users in a Multisite Dataset

20 February 202325 April 2023 MarissaPersonalization

Business Challenge A retail company tracks website interactions for separate brands and domains within one dataset. How can we create a segment for returning users…

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