How to Segment Returning Users in a Multisite Dataset

Business Challenge

A retail company tracks website interactions for separate brands and domains within one dataset.

How can we create a segment for returning users to one particular brand’s website?

Personalisation Solution

Segmentation rules in MCP allow you to identify visit count, but not for a specific domain. This makes targeting returning users to one site difficult. The solution below is not an exact science, but a close attempt using a combination of segmentation rules.

  • Create a Related Catalog Object for “Brand”. This RCO should be applied to “Catalog Object View Item” events for each brand’s sitemap to differentiate brand engagement
  • In a segment unfortunately it’s not possible to say “user did any action that contains xyz”. With this restriction in mind, list every possible action a user could do for that brand
  • Or, the user viewed the brand at least once in the last 30 days
  • And, the user’s visit count is 2 or more times in the last 30 days