Marissa Cookson

Salesforce Marketing Cloud Specialist

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Tag: Personalisation

MCP Campaign Reporting – Segments vs Goal Completions

4 April 20247 December 2024 MarissaPersonalisation

Business Challenge If I want to look back over the life of a campaign to answer “how many people clicked on an experience and purchased…

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Open Time Email – Item Template Coding Tips

25 August 20237 December 2024 MarissaPersonalisation

MCP Sitemap Coding Tips

7 July 20237 December 2024 MarissaPersonalisation

Marketing Influence on Revenue in Personalisation

1 May 20237 December 2024 MarissaPersonalisation

Notes on marketing attribution following the launch of an Einstein Recipe-driven cart recommendations campaign.

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