Marissa Cookson

Salesforce Marketing Cloud Specialist

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Tag: Personalisation

Key Takeaways from a Shopify Sitemap

21 April 20237 December 2024 MarissaPersonalisation

In March I completed development of two sitemaps for a retail company involving four domains and two Shopify stores in one dataset. Here are my…

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How to Track Subdomains in One Sitemap

6 March 20237 December 2024 MarissaPersonalisation

The Personalization tracking cookie can be shared across subdomains by setting the cookieDomain parameter to the main host domain. Here is an example for a…

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How to Segment Returning Users in a Multisite Dataset

20 February 20237 December 2024 MarissaPersonalisation

Business Challenge A retail company tracks website interactions for separate brands and domains within one dataset. How can we create a segment for returning users…

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How to Create a Delayed Pop Up Web Template

10 February 20237 December 2024 MarissaPersonalisation

MCP’s global exit intent pop up template fires when a user indicates they are about to leave a desktop website. To change this pop up…

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