Marissa Cookson

Marketing Technology Consultant

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Tag: AMPscript

How to Add Custom Email Link Parameters

19 November 202118 December 2022 MarissaMC Engagement

Marketing Cloud can add parameters to email links automatically via Web Analytics Connector in Setup. To pass the email name as the utm_campaign value use:…

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Working with Numbers and Dates in AMPScript

5 July 202118 December 2022 MarissaMC Engagement

How to add rolling years to a chart image How to round 1.363636 to 1.4 Formatting the number as Decimal did not work because “The…

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How to Show Conditional HTML Content with AMPscript

18 June 202118 December 2022 MarissaMC Engagement

When migrating an email from Responsys to SFMC, there was a need to show table cells conditionally based on subscriber data. The original code had…

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How to Show Conditional Content Blocks

17 June 202118 December 2022 MarissaMC Engagement

Content blocks can be shown via an IF ELSE statement, but the trick is to store the block in a variable, and then render the…

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