At Salesforce Partner Silverbullet I had the opportunity to build a Data Cloud POC for an enterprise client. This involved ingesting Marketing Cloud Engagement data…
MCP Recipes in Open Time Email
Business Challenge In an Open Time Email campaign I want to show Podcast recommendations to an audience at risk of churn. When testing this campaign…
MCP Campaign Reporting – Segments vs Goal Completions
Business Challenge If I want to look back over the life of a campaign to answer “how many people clicked on an experience and purchased…