When migrating to SFMC it’s critical that your new sending IP address is appropriately “warmed” to send typical volumes to customers. If you have SAP, […]
Continue readingTip of the Day: How to Add Custom Email Link Parameters
Marketing Cloud can add parameters to email links automatically via Web Analytics Connector in Setup. To pass the email name as the utm_campaign value use: […]
Continue readingTip of the Day: Transactional API Sends and Auto-Suppressions
The Marketing Cloud API documentation says that the Transactional Messaging API does not support suppression lists or exclusion scripts. However, the Transactional Messaging API does […]
Continue readingTip of the Day: Date-based Filters in Journey Builder
In Journey Builder you can add a decision split to check for today’s date and use the Update Contact activity to set a field value […]
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