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Marissa Cookson

Marketing Technology Consultant

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IP Warming in Salesforce Marketing Cloud

by Marissa16 December 202121 December 2021

When migrating to SFMC it’s critical that your new sending IP address is appropriately “warmed” to send typical volumes to customers. If you have SAP, […]

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  • Marketing Cloud

Tip of the Day: How to Add Custom Email Link Parameters

by Marissa19 November 202121 December 2021

Marketing Cloud can add parameters to email links automatically via Web Analytics Connector in Setup. To pass the email name as the utm_campaign value use: […]

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  • Marketing Cloud

Tip of the Day: Transactional API Sends and Auto-Suppressions

by Marissa22 September 202116 December 2021

The Marketing Cloud API documentation says that the Transactional Messaging API does not support suppression lists or exclusion scripts. However, the Transactional Messaging API does […]

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  • Marketing Cloud

Tip of the Day: Date-based Filters in Journey Builder

by Marissa17 August 202116 December 2021

In Journey Builder you can add a decision split to check for today’s date and use the Update Contact activity to set a field value […]

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