Marissa Cookson

Salesforce Marketing Cloud Specialist

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How to Segment Returning Users in a Multisite Dataset

20 February 20237 December 2024 MarissaPersonalisation

Business Challenge A retail company tracks website interactions for separate brands and domains within one dataset. How can we create a segment for returning users…

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How to Create a Delayed Pop Up Web Template

10 February 20237 December 2024 MarissaPersonalisation

MCP’s global exit intent pop up template fires when a user indicates they are about to leave a desktop website. To change this pop up…

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How to Personalise Server-Side Promotions – Part 2

25 January 20237 December 2024 MarissaPersonalisation

Business Challenge Our image assets for promotions have dollar values in them. We use an existing dynamic asset solution that can update text on an…

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How to Personalise Server-Side Promotions – Part 1

19 January 20237 December 2024 MarissaPersonalisation

Business Challenge An entertainment company runs a promotion every week. Within each promotion there are cash bonuses offered to different groups of customers. As the…

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