Engagement scoring in MC Personalization is unique in that it does not assign points for certain behaviours or attributes; rather each user is given a…
How to Format Mobile Numbers for MobileConnect
To send SMS from SFMC, mobile numbers need to be in a specific format: Example: 61400000000 No proceeding + symbol Country code at the start, i.e.…
SFMC General Tips and Gotchas
This post contains a selection of quick tips I’ve learnt while working across the SFMC platform. Content Builder Scenario: An email contains dynamic text with…
How to Add a Dynamic RMM Reply-To Email
Business Challenge A marketing manager is handling all replies from RMM themselves. They want to delegate replies to specific people in the business, to avoid…