Marissa Cookson

Salesforce Marketing Cloud Specialist

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How to Create a Data Extension from JSON

18 January 20227 December 2024 MarissaEngagement

Note: Deployment Manager was retired in 2022 and replaced with Package Manager. With Deployment Manager you can create a Data Extension automatically from a JSON…

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IP Warming in Salesforce Marketing Cloud

16 December 20217 December 2024 MarissaEngagement

When migrating to SFMC it’s critical that your new sending IP address is appropriately “warmed” to send typical volumes to customers. If you have SAP,…

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How to Add Custom Email Link Parameters

19 November 20217 December 2024 MarissaEngagement

Marketing Cloud can add parameters to email links automatically via Web Analytics Connector in Setup. To pass the email name as the utm_campaign value use:…

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Transactional API Sends and Auto-Suppressions

22 September 20217 December 2024 MarissaEngagement

The Marketing Cloud API documentation says that the Transactional Messaging API does not support suppression lists or exclusion scripts. However, the Transactional Messaging API does…

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