Marissa Cookson

Marketing Technology Specialist

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Year: 2021

IP Warming in Salesforce Marketing Cloud

16 December 202123 April 2023 MarissaMarketing Cloud

When migrating to SFMC it’s critical that your new sending IP address is appropriately “warmed” to send typical volumes to customers. If you have SAP,…

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How to Add Custom Email Link Parameters

19 November 202118 December 2022 MarissaMarketing Cloud

Marketing Cloud can add parameters to email links automatically via Web Analytics Connector in Setup. To pass the email name as the utm_campaign value use:…

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Transactional API Sends and Auto-Suppressions

22 September 202118 December 2022 MarissaMarketing Cloud

The Marketing Cloud API documentation says that the Transactional Messaging API does not support suppression lists or exclusion scripts. However, the Transactional Messaging API does…

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Date-based Filters in Journey Builder

17 August 202118 December 2022 MarissaMarketing Cloud

In Journey Builder you can add a decision split to check for today’s date and use the Update Contact activity to set a field value…

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