MCP’s global exit intent pop up template fires when a user indicates they are about to leave a desktop website. To change this pop up…
Category: Personalisation
How to Personalise Server-Side Promotions – Part 2
Business Challenge Our image assets for promotions have dollar values in them. We use an existing dynamic asset solution that can update text on an…
How to Personalise Server-Side Promotions – Part 1
Business Challenge An entertainment company runs a promotion every week. Within each promotion there are cash bonuses offered to different groups of customers. As the…
MC Personalisation Engagement Score Overview
Engagement scoring in MC Personalization is unique in that it does not assign points for certain behaviours or attributes; rather each user is given a…