Notes on marketing attribution following the launch of an Einstein Recipe-driven cart recommendations campaign.
Category: Personalisation
Key Takeaways from a Shopify Sitemap
In March I completed development of two sitemaps for a retail company involving four domains and two Shopify stores in one dataset. Here are my…
How to Track Subdomains in One Sitemap
The Personalization tracking cookie can be shared across subdomains by setting the cookieDomain parameter to the main host domain. Here is an example for a…
How to Segment Returning Users in a Multisite Dataset
Business Challenge A retail company tracks website interactions for separate brands and domains within one dataset. How can we create a segment for returning users…